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12/08/2005

The Baby Mozart effect

You know, an awful lot of people are crazy about Baby Einstein videos. We were given one — Baby Mozart Music Festival — as a gift when Charlie was born, but as I was, I thought, implacably opposed to exposing him to television of any sort at this age, I hadn't even taken it out of its wrapper.

Then one evening Charlie started albuterol. A single hit turned him into a whirling dervish — well, a crawling dervish — of a shrieking baby banshee. Documented side effects include aggression, agitation, dizziness, excitement, increased heart rate, irritability, and overactivity.

Irritability and overactivity. If we'd had a chandelier, he'd have been swinging from it. If we'd had a radiator, I would have chained him to it. If we'd had a blowgun and some rhino tranqs, I would have — wait, even I have standards. Instead, as hour two of the post-albuterol rampage began, I did what the friend who'd sent the video suggested: I Einsteined him.

Einsteining, says our friend, is what he does to his son when he needs him to sit very, very still and very, very quietly. From Charlie's behavior I extrapolated that Einsteining is also the thing to do if you need to sedate your child enough to perform the most delicate of neurosurgery without the modern blessing of chemical anaesthesia.

Just don't get between your baby and the screen, because he won't hesitate to seize your trephine drill and turn it on you.

As soon as Charlie noticed that the screen of the television, which we do not turn on while he's awake, had changed from a flat gray expanse to a gay panorama of dancing light and color, he grabbed the nearest toy, crawled as close to the TV cabinet as he could get, and settled comfortably onto his haunches. For the next 20 minutes, he chewed, drooled, and stared, neck canted back at an impossible angle, utterly immobile in his mesmeric ecstasy.

That's some disturbing shit right there, my friend.

Now you may have heard of the so-called Mozart effect. In the early '90s, two researchers found a temporary increase in certain test scores after subjects listened to a Mozart piano sonata. As word of this study spread, the researchers' findings, which were limited and quite specific in scope, were misconstrued, misrepresented, co-opted, and reduced to a laughable simplicity: Listening to classical music makes babies smarter.

The researchers, of course, disavow any such conclusion, and so do I. In my capacity as a noted behavioral researcher (A Little Pregnant, J. Do babies respond favorably when you cut up apple into the same size matchsticks as cheese, their favorite food, and treacherously attempt to bamboozle them into eating it? J Am Acad Child Adolesc Psychiatry. 2005 Dec; 44[12]:1241-8.), I watched the video, and I watched Charlie. And based on an admittedly small sample (n=1), I have concluded instead that watching DVDs of cheap plastic toys makes babies dumber. Or at least demonstrably more slack-jawed, unresponsive, and stuporous.

In case you haven't seen a Baby Einstein video, I will describe the premise. Classical music plays in the background, occasionally interleaved with animal sounds or instrumental versions of childhood classics, such as "Old MacDonald." Onscreen, you see mechanized plastic toys doing their battery-operated thing; executive desk toys swooping hypnotically; unappealing puppets wandering aimlessly by; still photos of animals; and a metronome clacking back...and forth...and back...and forth, with a paper cutout of, I don't know, a giant squid glued to its shaft.

Charlie. Was. Transfixed.

I, on the other hand, was more than a little disturbed. I hated seeing what just a few minutes of television — even without Elmo, violence, or those nauseating commercials for Lamisil — did to my active, curious boy. I know this particular response, the Baby Mozart effect, is what enables many parents to get a shower, to dash off an overdue check to the electric company, to sneak into the broom closet for a few minutes alone with the Jaegermeister, and, believe me, I respect that need. I know I'll feel it again myself, and I can't absolutely swear I won't eventually turn to videos for the sake of convenience.

But I can swear that Baby Mozart will never make its way into my DVD player again. I hate that goddamn thing. I hate it so much I made a substitute. If you're a parent who occasionally requires video diversion for your children, please consider my version (QuickTime, 5692K, ~5:30) instead. Disney makes no money off it, no penguins are forced to climb a hellish, unending stairway to nowhere, and all participating puppets were paid union scale.

And I solemnly promise you this: it will not make your child one iota smarter.

Posted by Julie at 10:13 AM in I am full of good ideas | Permalink

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Recently I was reading a blog called 'A little pregnant' It's all about the woman, her child, Charlie, and her current struggle with infertility. She definitely has a gift with words and I enjoy reading her blog. As I scrolled [Read More]

Tracked on Jan 14, 2006 2:32:11 PM

Comments (187)

Heehee! Baby Einstein on the Beach! Sort of Koyaanisqatsi-meets-the-Teletubbies, right?

Come to think of it (and what a disturbing thought it is), Koyaanisqatsi & Powaaqatsi (sp? and wasn't there a 3rd one? too lazy to Google it right now) might be terrific diversions for the under-3 set. But I think I'll leave it to others to try out...

Posted by: at Dec 8, 2005 4:03:46 PM

I feel much the same. Your version was hilarious.

Posted by: Melinika at Dec 8, 2005 4:05:49 PM

hilar!

Yeah, I TV my kids. I used to try to make them watch what I thought was great and fab and now let them watch what they want (within time and content limits). I try to remember that the show is for them and not for me - it's to give me a minute of peace - or dinner making time. They do entertain themselves at other times, but that witching hour (5-6 p EVERY FREAKIN' DAY)? They just won't do it without the tube. So, whatever. BM and PBS have some just killer bad crap on that the kids eat with a spoon. I can't watch it, but they'll live. My kids are older and can watch while I'm in the kitchen, though. blah, blah, blah.....

Posted by: sfdeb at Dec 8, 2005 4:11:38 PM

The vodka bottle totally Einsteined me.

My mom just announced that she bought my 10-week-old son two BE DVDs for Christmas. We're doomed, right?

Posted by: amalah at Dec 8, 2005 4:52:48 PM

Wow...I don't know how much harder I could have laughed. I used to work in a daycare, and I gladly einsteined the one-year-olds under my care when I had to clean at the end of the day. But hey, there were six of them. And they weren't mine.
I'm sure I will succumb to TV for my kids when I have them. But I will be sure to include your video in the mix!
Vodka as toy...hehehe

Posted by: Jen at Dec 8, 2005 4:55:10 PM

Well, we like the baby einstein around here, and now we like your version too. My four year old was playing trains in the room with me when he heard the music and came over to watch with me (about half way through when he was asking "what's that?" about the tampon I was thinking "uh-oh...". As soon as it was done he wanted to watch it again, and again, and again..

Posted by: Meg at Dec 8, 2005 5:46:23 PM

I think I'm going to be singing "i wanna be sedated" all weekend. not that it's not my theme song....

Posted by: sfdeb at Dec 8, 2005 5:47:45 PM

ABSOLUTELY BRILLIANT! ha ha ha We have the foreign languages Baby Einstein and I have to admit it is very creepy. Doesn't mean I won't use it with the new babe though! There's alcohol that needs a'drinkin!

lol lol lol

Posted by: Ninotchka at Dec 8, 2005 6:07:12 PM

My hubby just came in to see what I was laugh so loudly about, but he's slow and missed the whole damn thing. Between the tampon and the vodka bottle...man... I was cheering for you to put the camera down already! Why torture yourself like that?

And as for BE videos, all babies react differently to the things. And it's not just BE. My neighbour's one-year-old sat utterly transfixed by Elmo. he wouldn't even eat. Was effin' scary. But it kept the babe from pitchin' a major hissy fit and let her get a few minutes of rest (ie, kept her from losing her cool. 15 minutes of dopey baby=happy mommy in her case).

Posted by: projgen at Dec 8, 2005 6:33:25 PM

Good to know I'm not the only one who finds BE videos creepy. Wish I could watch your parody.

Posted by: Saartje at Dec 8, 2005 6:50:42 PM

I think I love you.

Posted by: Susie at Dec 8, 2005 7:04:07 PM

I just got a bunch of these as gifts but Nathan is too young to see that far yet. Still, if he likes them, I probably won't feel a ton of guilt about it. He's a victim of low expectations; there is no freaking way he could possibly watch as much television as I did at his age, thanks to my less-than-concerned babysitter and desperately exhausted mom. And yet I was a total bookworm. So we'll just provide lots of books and games as an antidote, and cut him back if he seems too addicted.

Posted by: emjaybee at Dec 8, 2005 7:05:35 PM

Oh, and when I was about 7 months pregnant with my son, I went to see Philip Glass perform Koyaanisqatsi live at BAM. (I was trying to be nice to my husband -- I don't even like Philip Glass.) I swear that kid was trying to claw his way out of my uterus. I think I heard him crying in there.

Of course, now he's a genius, so...

Posted by: Susie at Dec 8, 2005 7:08:16 PM

Delurking to say that I laughed so hard at your BE video there was simply no way to stem the flow of urine, even though it has been almost ten and a half months since I squeezed my boof headed but beautiful bub out of my nether regions.

Oh yeah, and my husband (major Ramones fan) is now officially in love with you.

Posted by: hissychick at Dec 8, 2005 7:12:20 PM

Wahh! I can't see the video... damn firewall on work computer.. don't they know I NEED to see this...

Sounds like it would be my cup of tea... vodka, ducks, tampons, toliets...

Posted by: labia lady at Dec 8, 2005 7:24:42 PM

When I saw the toilet, I couldn't help but think, heh, Julie's butt was there!!

Loved the car race at the end, too. And the Speed Racer music - he was my childhood TV obsession. One of my first crushes, actually. A cartoon character!

Posted by: pixi at Dec 8, 2005 7:25:32 PM

*snicker* That tampon thing? Priceless. Seriously. Priceless. I stared at it with a dumbstruck expression as it flew by. :p

Posted by: moonbatty at Dec 8, 2005 7:50:14 PM

awesome video!! although, since I watched it at work, I damn near killed myself trying not to laugh out loud...and then the flying tampon came into view...that was when the tears started...

Posted by: KG at Dec 8, 2005 8:03:21 PM

Loved the video. Loved it.

However, I don't know why everyone gets upset if baby zones out on TV for 20 min out of a busy day.

Seriously, you should see me staring at the TV with gaping mouth, vacant eyes at the end of a long day.

Why do babies have to be constantly stimulated? Life's not like that (at least not mine). Sometimes life is boring. Sometimes people watch mindless TV. So what? Everyone overthinks everything.

Posted by: Emma at Dec 8, 2005 8:46:06 PM

Holy crap - funniest video ever. Of course, we don't own a television, but when my baby pops out in March, at least now I know I'll always have this video to resort to.

Posted by: Miriam at Dec 8, 2005 9:06:18 PM

Mine was not interested AT ALL in Baby Einstein. And I thought they were pretty shoddily made...and drove me batty.

HOWEVER, the Little Einsteins however. Well Lissa knows that Crescendo means to get louder, and Accelarando means to go faster.

She knows a violin and flute when she sees and hears them now even on the new episodes.

AND I actually kinda enjoy Little Einsteins with their curtain call when they tell you who the music is by and what art they used...it's pretty neat.

Posted by: Nopenname at Dec 8, 2005 9:12:11 PM

Genius.

Posted by: Christie at Dec 8, 2005 10:06:32 PM

Julie, I love you. That was bloody brilliant! The tampon is the funniest. thing. ever.

Posted by: Kayleigh at Dec 8, 2005 10:38:57 PM

Thank you for that.. I about died!

Posted by: Johanna at Dec 8, 2005 11:04:38 PM

HEY, now! Wait-a-minute there!
My baby is in the latest Baby Einstein video (Baby On The Go), so don't go bashing Baby Einstein...we get royalties! (HA--Not)
He's the baby in the wooden boat...they had to use double sided tape on his butt so he wouldn't jump out of the boat during filming.
:)

Posted by: Pam at Dec 8, 2005 11:21:29 PM

No babies here (and no Einstein either), but oh, the tampon. The vodka. The Speed Racer theme. You need to bottle this and sell it and make big bucks.

Posted by: jca at Dec 8, 2005 11:36:58 PM

Has everyone but me figured this out already? What the hell was the pink stuff the demonic duck was floating in????

Loved it.

Posted by: Dale Ann at Dec 9, 2005 12:09:45 AM

My 2 1/2 year old daughter watches TV every morning - the same shows..Dragon Tales & Caillou (i know that is spelled wrong, but really - who would name a kid that anyway?). It gives me just enough time to wake up and skim thru the paper. She also loves Barney and watches it on occasion too.

Posted by: Carrie at Dec 9, 2005 12:24:31 AM

That video of yours is FANTASTIC. I especially loved the music in the beginning.

Funny thing about my boy and BE - we don't have it here at the house, but he watched one once at a friend's house. He liked it, especially when he saw a toy on the screen that he actually owned (one of those Whoozits, the first toy he actually "picked" out himself). But not like his little friend who became of the slack-jawed-glass-eyed persuasion. Television never had that effect on him...until he actually got to around the age where the AAP said it was okay for him to watch television. The amount television distracts him now that he's two and a half scares me and I'm continually fighting a battle with him and myself to get him to watch less. It's depressing, really. I don't watch a lot of television myself, but I'm sure all the time I spend slack-jawed in front of the computer is the same kind of thing. Sigh.

Posted by: mare_imbrium at Dec 9, 2005 1:00:45 AM

TV is all-around bad. It robs you of your imagination. Plus it steals many hours. I'm pretty sure it ruined my vision. If not for TV, this comment would be a lot better.

You can put TV up there with Lunchables.

Posted by: Emily at Dec 9, 2005 3:36:51 AM

Ok someone mentioned Boohbah. This is seriously fucked baby stuff. My 8 month old won't watch it but I was just so astounded that they bothered to make Tellytubbies Mach II. Julie you need to review this and warn the good people of Earth about Boohbah! http://www.boohbah.com/zone.html Australia is not a test market!!!!!

~Ann :)

Posted by: Ann at Dec 9, 2005 6:09:11 AM

OK, so I have been sneakily hanging out on your site since I stumbled upon "Stupid PIO Tricks" just about a year ago when I googled "progesterone in oil painful lumps". That was the funniest thing I ever read...until now...I'm pretty sure I have died from the hilarity of your Baby Mozart Substitute. Love it Love it Love it.

Posted by: Nicole Grady at Dec 9, 2005 6:16:33 AM

I'm going to watch that every evening during my fussy time, so that my husband and 6 month old son can have some peace.

Posted by: kate at Dec 9, 2005 8:10:18 AM

I have never seen the Baby Einstein series, although, like Nopenname, Little Einsteins, on Disney, is awesome. Very cool show, my 2 1/2 yo son is enamored by it. Has learned lots of cool things, and will sit there and talk to you the whole time about what is going on in the show.

TV itself isnt bad, its a matter of how much you let them watch and WHAT you let them watch. As for using it to get peace. Bah, doesnt work in my house. Between a 5 yo and the baby (yes he is still called the baby) there is never a moments peace, even when the Einsteins are on =)

Posted by: Krystalea at Dec 9, 2005 8:37:34 AM

My 13 month thoroughly enjoyed your fabulous video. He stared, sang, babbled, danced. Way more than he does with an elmo video, and he's never watched baby einstein, but there are those classical things on HBO, and he doesn't pay a bit of attention to that show either.

Posted by: dawna at Dec 9, 2005 8:58:50 AM

De-lurking to say I woke up the babies laughing at your video. Now I'm going to have to put in BE!

Posted by: wynn at Dec 9, 2005 9:27:28 AM

this was hi-LAR-ious. I almost wet my pants. where do you find the time????

Posted by: sarah at Dec 9, 2005 9:46:21 AM

HA! very funny...except I was wondering why the vodka bottle wasn't empty.
I was not all that thrilled when my fil gave my son a set of 6 BE DVDs for his first birthday. We had managed to avoid them until then. But hey, I'm an optimist, maybe we can eat dinner before Riley goes to bed, for once. So we put it on and after a full five minutes of ads it started and we waited...
He seriously took one look at the screen and looked at us like "you have got to be KIDDING me!". He could not have cared less.
Trust me, I'm not patting myself on the back for having a kid that doesn't like TV but I'm THRILLED that he doesn't like BE. AFterall, I'm sure he'll catch on eventually since my husband and I watch plently of background TV at night while Riley plays on the floor. As long as he plays with toys and goes outside and gets stimulation I'm not going to worry about it. Everything in moderation, right? Afterall prohibition didn't really work because drinking isn't really a bad thing...it's drinking to excess. I figure we'll police the TV when it starts to interfere with school work.

Posted by: Lizm at Dec 9, 2005 10:05:28 AM

ok, that was seriously BE crack for adults. I watch mesmerized at the ceiling fan, tampon, vodka bottle (will she get it open?), toilets, duck, and car. I couldn't take my eyes off it. I think I might have drooled a little bit during the times when I wasn't spraying saliva all over the computer screen. We don't own any of those videos, we don't own any children's videos and I had always wondered what the hype was all about. Now that I've seen the ALP version, I don't think the real thing will ever measure up. Thanks for the laugh today. Very little on the Internet actually makes me laugh.

Posted by: happay at Dec 9, 2005 10:30:11 AM

Aitch, you have got to be fucking kidding me. That chip on your shoulder must be affecting both your emotional state and your vision. Nobody's judging you.

Julie - You rock. That is all.

Posted by: Lydia at Dec 9, 2005 10:33:29 AM

Although I have no children yet, I personally observed the Einstein effect on my God Daughter, who also gets no TV except the very occasional vid. It was very much how you described. Quite eerie the change that comes over a normally active baby.

Funny, though. My niece won't give Einstein a second glance. But she has been fed on a steady diet of whatever happens to be on TV at any given moment, since my sis has it on 24/7(quite literally, sleeps with it on).

I wonder what the effect will be on a previously institutionalized, Chinese heathen orphan such as Katy? Perhaps we shall set up some unconscionable experiment...

Posted by: Amyesq at Dec 9, 2005 10:37:43 AM

delurking to say: Thank you for the laugh! Think you can find a mini-rubber duck to float in the bottle of vodka? Or perhaps a little guy to float on the flying tampon?!?

Meg had her first dose of baby smack last week in a fit of desperation (on my part). Very scary! Thank goodness that for 4 months, she's really good at amusing herself.

Posted by: mich at Dec 9, 2005 11:08:46 AM

Good Lord woman, you are funny. I just turned into a slack-jawed, giggling idiot myself, staring at the swimming tampon and risking the complete & utter ruin of my reputation at work if anyone came into my office.

Posted by: Tracy at Dec 9, 2005 11:12:18 AM

De-lurking to say you're a goddess! I love it! I did not win the anti-TV battle, so my 3-yr old does get his share. Though when my mother in law gave him one of the BabyE movies, I was horrified when I watched it! It was just creepy!

Yours rocks! Bravo!

Posted by: A at Dec 9, 2005 11:18:54 AM

I have never laughed so hard as when that tampon flew through the air. My whole office is in stitches.

Posted by: Molly at Dec 9, 2005 11:30:36 AM

You are a fucking genius. That is all.

Posted by: cori at Dec 9, 2005 11:33:23 AM

Very funny video.

My babe watches Einstein. He loves it. It's the only way we can get him to settle down during the witching hour.

Emily, there's absolutely nothing wrong with TV in moderation. Is it any worse than the mothers who spend hours on the computer?

Posted by: at Dec 9, 2005 12:03:34 PM

Aaaaand

theyyyyy're

OFF!

Posted by: Julie at Dec 9, 2005 12:06:46 PM

Ahhh. Yes. We experienced this with the Einstein. Baby Galileo DVD. We found it very useful after a meal; we'd put her in her swing and place her in front of Baby Galileo and not only was she calm, but she stayed upright and didn't spit up.

We've already soiled our daughter (who is now nearly three) with the ol' idiot box, but if you're looking to exploit Charlie's love for it to actually help him get smarter, I recommend some of the Brainy Baby DVD's. They actually talk to you and recite numbers, letters, etc. in an entertaining fashion.

You have probably already noted that Baby Einstein is owned by none other than Disney. Whores.

Posted by: Susy at Dec 9, 2005 12:14:17 PM

Died laughing. Very funny ! Don't give up on Baby Einstein too fast though! World Animals and Neighborhood Animals are actually kind of educational! My 13 month old knows all the names and sounds because of those movies.. although I watch them and interact with her while they are on, so I'm sure that helped with the learning curve... anyhoo..

Posted by: mama-bean at Dec 9, 2005 12:18:13 PM

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